Introduction of Lenovo and Its Strategy free essay sample

On this hand,lenovo company does very good. From the cargo to the assembly production,from the product-sells to the post-sale service, the company diligently saves the product consumption and enhances the production efficiency. Thus realized the cost large scale reduced. In sales aspect, The company provides many kinds of purchases and the marketing channels. The customer can directly get the product through the on-linepurchase and the store purchase way. Support activities: Procurement; Technology Development; Human Resource Management; Firm Infrastructure. On this hand,lenovo campany has very big superiority. The company has the formidable technical strength, especially in product research and development, and technical personnels. This superiority has guaranteed the company’s leading status in the market. Customers of the new Lenovo will benefit from the union of PCDs and Lenovos extraordinary RD capabilities. Lenovos global research and development centers in China, Japan and the US have produced some of the worlds most important advances in PC technology. We will write a custom essay sample on Introduction of Lenovo and Its Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company is rich in talent, with eams who have won hundreds of technology and design awards – including more than 2,000 patents – and introduced many industry firsts. And many more are on the way. The goal of Lenovos RD team is ultimately to improve the overall experience of PC ownership while driving down total cost of ownership. In turn, this commitment distinguishes Lenovo from its competitors and attracts PC customers who demand the increased productivity that real innovation provides. Lenovo and its employees are committed to four company values that are the foundation for all that they do: 1. Customer service: We are dedicated to the satisfaction and success of every customer. 2. Innovative and entrepreneurial spirit: Innovation that matters to our customers, and our company, created and delivered with speed and efficiency. 3. Accuracy and truth-seeking: We manage our business and make decisions based on carefully understood facts. 4. Trustworthiness and integrity: Trust and personal responsibility in all relationships. Core competency Core copentency is the performance of all business units can improve to some extend as these business units develop, or create,a central core of competencies. After conformity with the PC department of IBM, the brand, the scale, theefficiency will become the new Lenovo the core competitive ability. In brand aspect, Continues to maintain IBM and the Lenovo brand inherent high endis vivid and the high premium brand localization and the connotation,will cause the new Lennovo to obtain the higher profit level. In scale aspect, Fully use the Lenovo and IBM in the customer group, theproduct , the new Lenovo will take Asian emerging market and so on the China, India, will take thenotebook computer the growth, and as soon as ossible the Lenovo very strong expense, mid- and small-scale enterprise the product and the service pattern will pass IBM the service platform belt to the whole world. In efficiency aspect, The Lenovo at present has in the global first ten big PC merchantthe lowest core business running cost rate 6. 9%, it future fully display the highly effective operation platform superiority whichalready established in China, in the purcha se, supplied aspect and soon chain, research and development and service, for newly associated global the provision of service support, thus obtained the field first-class operation efficiency in the whole.

Oskar Schindler essays

Oskar Schindler essays Many great things have happened in the course of ones life that will define the round sphere of reality that the person has placed on each person. In an act of bravery, resilience and love, a young man, named Oskar Schindler went against all odds to save an amazing 1100 Jews from a certain, horrifying death. With a personality that befriends the Nazi party, and distrusts his allies, Oskar made a list, with Iskar Stern, his accountant of all the names of the people he would need in his munitions factory. Many who survived paid witness to the amazing turn of events, but many however, did not listen. Oskar seemed to be lost in time, with no recognition for his work. It wasnt until in 1980 when a phone call stall and a brief case raised Schindler from the dead, and made known the amazing rescue. Thomas Keneally visited a luggage store in Beverly Hills, California. There, while he was waiting for a phone call and the price of the baggage he asked for, he became the author of the book, Schindlers List. The shop belonged to Leopold Pfefferberg, a Schindler survivor. While Oskar was waiting for the phone, he gave the author the entire account what Oskar did, and his background. After he left the store, Thomas knew that he had to publish the works that Oskar Schindler did. Oskar was therefore resurfaced, and to this day, he remained one of the greatest heros of all time. Oskar Schindler was no special man with super powers. Rather, he was a plain man with regular qualities. An ethnic German, Schindler was born April 28, 1908, in Zwittau, Austria-Hungary, what is now Moravia in the Czech Republic. Schindler grew up with all the privileges money could buy. He was born Catholic, but from an early age he inhabited a world of sin. His exploits with women are the stuff of barroom legend. It is because of his interest in money that lead him to the Jews, and the turn of events that lead him to change his heart and save the thousand o...

THE CAUSES OF CRIME ARE REALLY IRRELEVANT AS FAR AS SITUATIONAL Essay

THE CAUSES OF CRIME ARE REALLY IRRELEVANT AS FAR AS SITUATIONAL REMEDIES ARE CONCERNED - DISCUSS - Essay Example In spite of this definition, some people persist in their behavior and thus commit crimes; the political society reacts by punishment, treatment or prevention.1 The hallmark of criminality is that, it is a breach of the criminal law. Lord Atkin in Proprietary Articles Trade Association v. A-G- for Canada2 stated that â€Å"the criminal quality of an act cannot be discerned by intuition; nor can it be discovered by reference to any standard but one; is the act prohibited with penal consequences?† Criminology is the scientific study of crime and criminals vis-à  -vis society. To know more about crimes they have to be measured and recorded. Measuring crime and Criminal Behavior is one of the most important functions of criminology. The availability and computing of crime statistics is a vital component of law enforcement. Crime statistics provide us with important facts that theories must then explain. Measuring crime and finding the crime rate is essential to discover the root causes of crime. The who, when, where, how of crimes is addressed by the quantitative techniques of measuring crime and which are vital in answering the why of crimes. Measuring criminal behavior is not just an academic exercise in futility, for it can fruitfully be used in evaluating criminal justice policy initiatives, policing, judicial and correctional administration amongst various other uses. The classicists4 believed that criminal behavior was a function of the human ability to choose an individual course of action. This school was based on hedonistic psychology. According to this psychology, man governs his behavior by considerations of pleasures and pains; the pleasures anticipated from a particular act may be balanced against the pains anticipated from the same act, or the algebraic sum of pleasure and pains from another act. The actor was assumed to have a free will and to make his choice

Money and Banking Assignment Example | Topics and Well Written Essays - 3500 words

Money and Banking - Assignment Example Money supply as defined by Fed does not include bank reserves. It only includes such money that may be used for exchanging goods and services. On the other hand, demand deposits and all other cash which can be used for transactions are included in the money supply.  The money supply in the form of loans is in the form of cash. so, money supply in cash is equal to the number of loans.   STRONG DOLLAR: strong dollar happens when U.S. dollar increases to a level with respect to any other currency which has a high rate of exchange for other currency which is relative to the dollar. WEAK DOLLAR: Weak dollar occurs when U.S. dollar falls to a level with respect to another currency that possesses high exchange rates for other currency that is relative to the dollar. INTEREST RATE POLICY AND DOLLAR STRENGTH: The interest rate policy affects the strength and weakness of the dollar to a great extent. An increase in interest rate will increase the demand for the dollar so that more investments can be made in U.S. assets. Thus the value of the dollar will also increase. Increase in value means strong dollar. Thus, the dollar will get stronger with higher interest rates. On the other hand, the lower the interest rates, the weaker will be the dollar due to the same reason. DOLLAR EXCHANGE RATE:   If we analyze the exchange rate of Dollar with respect to major countries Broad Index, we see that in January 2009, the dollar exchange rate was 89.5039 which reduced to 80.3001 by the end of September 2011. The decrease was gradual and consistent. However, the exchange rate rises initially till March 2009 after which it started falling. It was 77.83 by the end of July 2011. However, it rises in August and September and reaches to 80.3001 in September 2011. EFFECT OF DOLLAR STRENGTH/ WEAKNESS ON CONSUMERS, BUSINESS AND ECONOMY: The exchange rate analysis of dollar for the past two years reveals that the dollar is continually weakening. This weakness will affect all the consumers and businesses and will also have impacts on the economy of the country. The economists are of the view that weak dollar will affect every aspect of the economy. The prices of consumers clothing, electronic, the rates of mortgages and job markets will all be affected by the dollar value. The weakness in dollar value also asserts an increase in oil prices. This increase will definitely affect the producers. Their production costs will rise. Consequently, the producers will increase the prices of consumer goods. This will affect consumers and thus, the whole economy would be affected. the weakness of dollar will also affect some other currencies. This is due to the reason that as the dollar got weaker and weaker; the investors will tend to search for some other currencies to which are relatively stable as compared to Dollar. This will increase the demand for other currencies and decrease in the demand for the dollar. Consequently, the interest rate will tend to decrease. This will affect the deposits of individuals and businesses in the banks. Finally, this will again have an impact on the whole economy.

Management accounting Essay Example | Topics and Well Written Essays - 1250 words - 2

Management accounting - Essay Example The company has had a history of high turnover and this is based on the fact the employees were not feeling motivated under the current payment scheme. For instance, the largest production center, which has 75 employees, was paying the employees just 9040 while under the new scheme the employees are going to be paid more salary at 10250. According to Kline (2010), the increase in salary will motivate the employees to work extra harder. Several motivation theories also point out that better remuneration is key to motivation of employees. When employees are paid salary, which is commensurate with their input at the organization, they will become more productive which in turn boosts the competitive edge of the company irrespective of the industry in which it operates. The cost of high turnover is an indication that the employees are not motivated. Moreover, it is a costly affair to the company because the cost of replacing workers, which have exited the company, is a huge expense, which eats into the profitability of the company. On the other hand, the new hourly pay rate is also cost effective because under the new hourly rate, the electronics department will pay less to employees. Prior to the new scheme, the total cost incurred on employee salary for the three employees, Ewelina, Danesh, and Sarah. For instance, under the new hourly rate the company will pay $810 less to the employees because previously the paid  £4522.2 but under the new hourly rate the pay is  £ 3712.5. Siddiqui (2006) asserts that the sole objective of operating a business is to make profit, which is achieved through increased revenues and reduced cost. The fact that the company will register less expenses in salaries means that it will improve its profitability hence the new hourly pay scheme is a welcomed

Benefits And Disadvantages Of Internet Banking Marketing Essay

Benefits And Disadvantages Of Internet Banking Marketing Essay This chapter will review the e-banking system in Malaysia and review the relevant literature on consumer perception towards e-banking. In addition, this literature review also considers the discussion of customer satisfaction and loyalty towards internet banking. 2.1 Benefits and Dis-advantages of Internet Banking 2.1.1 Benefits of Internet Banking Bu using internet, clients can access to their accounts doing transaction or access to other services with cost reduction and more convenience because online bank are operation 24hours per day, 7days per week. Furthermore, banks able to expand their market penetration internationally and offer personalized online services like clients able to check their account balances and monthly statement by login to the secure website of the bank, make payments, and transfer funds to other accounts. The speed of online banking transaction is generally faster than ATM processing speeds. Internet banking also provides advantages likes flexibility, individually and mobility which is a brand new distribution channel for clients to make on-line transaction. The improvement of internet protection through security technologies such as automatic log-off, firewalls, encryption, monitoring tools and authentication to ensure clients trust on internet banking (Banking Info, 2007). Table 1 are the benefits arise are summarized by Thulani et al.(2009) in their research paper on various study of internet banking. Benefits Related literature Cost Reduction Bradley and Stewart (2003), Rotchanakitumnuai and Speece (2003), Jayawadhera and Foley (2000), Nath et al 2001, Al-Sukkar and Hasan (2005) and Singh (2004), Corrocher (2002),Chang (2003), Sullivan and Wang (2005). Increased customer base Bradley and Stewart (2003), Jayawadhera and Foley (2000), Jen-Her Wu et al 2006 and Singh (2004), Corrocher (2002). Enable innovation and development of non-core business services Jayawadhera and Foley (2000), Nath et al. (2001), Karem (2003), Corrocher (2002), Chang (2003). Marketing and communication Jayawadhera and Foley (2000), Karem (2003), Corrocher (2002). Increased consumer loyalty and satisfaction Jen-Her Wu et al 2006 and AL-Sukkar and Hasan (2005), Nath et al. (2001). High profit consumers Jen-Her Wu et al 2006 and AL-Sukkar and Hasan (2005), Nath et al. (2001). Ability to attract new consumers AL-Sukkar and Hasan (2005). Table 1: Benefits of Internet Banking Source: Thulani et al. (2009) 2.1.2 Dis-advantage of Internet Banking AL-Sukkar and Hasan (2005) and Singh (2004) had identify the disadvantages of develop internet banking. They stated clients have to pay indirect cost as some of the internet banking systems charge money on browsing connectivity on personal computer. Moreover, cash are not available through internet. Customers are unable to withdraw cash or deposit cash by using internet banking. They also emphasize on security concerns, the issue of security concerns may delay the clients adoption of internet banking. Before using internet banking, applicant required to go through some procedure in one of the bank branch, especially the clients want to open a joint account. Some of the clients not familiar to internet browsing, they have to go through tutorials to familiarize with the navigation tools. Unfortunately, clients require re-familiarizing the navigation tools to access their account once banks update and upgrade their online system. Last but not least, trustworthiness is the most difficult yet most important issue face by clients. They always wonder whether the transaction or payments have been proceeding to another account accurately. 2.2 Aspect that Influence Consumer Perception towards Internet Banking Three of the most important characteristics of financial services to extend e-banking are: High availability, Scalability, and Security. (Antovski and LJ, 2001). According to them, high availability also can define in reliability, availability and serviceability. The e-banking are design for easy and continuous service to customers. Yibin and MU (2003) also stated the three improvements of the system infrastructure which are to build-up the reporting services for online transaction, improve the e-payment system, and improve the telecommunications infrastructure and other forms of electronic transaction. Factors such as the speed of transactions or the cost of using the Internet have little impact on an individuals final decision. After setting up better system infrastructure through Web, the new delivery channel can highly recommended to clients by giving guarantee on security, privacy and trust of Web system to minimize barrier. The following research provided the analysis on different aspect that will effect customer perception towards internet banking. 2.2.1 Electronic Security (E-Security) Electronic security is a tool or process designed to restrict entry or prevent unauthorized access to a systems information assets or is a risk-management (Thomas et al., 2002). Mueller (2001) stated that e-security prevents the hacker and others from accessing customers information, security pin number or credit card number. Thomas et al. (2002) highlighted e-security adds value to a naked network. Thomas et al. (2002) stated that although technology offer a new distribution channel for financial institution but it creates opportunities for crimes to be committed very quickly. A criminal can use the tools available on the Web to hack database on internet and steal personal hidden identities in seconds. This is why e-security must be taken very seriously. However, Raigaga (2000) stated that some banker has delay the online banking service due to the security concern. Consumer perceptions of security are measure through the operations and processes of encryption, protection, verification and authentication. The mechanisms of encryption, digital authentication, firewalls, protection, filtering routers, and personal identification numbers influence the internet customers perception towards security and might increase the confidence and trust of consumer. E-security is one of the important factors to be stressed. Most of the customers refuse to use internet banking as the alternative way to carry on transaction and payment because they afraid of losing their private information and data on hacker. 2.2.2 Trustworthiness Trust is considered as a strategic variable in current marketing (Selnes, 1998). Meanwhile, the development of internet banking brings new challenges, this lead to an increase of motivation in bank to provide a better service. Bank image will might slightly improve if clients able to enjoy better service. Bank image and consumer trust are significant influence the individual behavior (Ratnasingham, 1998). Bank image and customer trust are significantly affect individual behavior and their level of perception (Ratnasingham, 1998; Rexha et al., 2003; Lehu, 2001; Ba, 2001). Since the online banking give a higher level of risk to the clients, so Gefen et al. (2003) stated that trust is an important aspect to take note when doing internet transaction because it determines the nature of businesses. The issue of trust arises when risk is involved. Trust is the main factor being concern because bank and clients are physically separated from each other and there is a large number of suspicious about the e-security over the Internet. Generally, customers distrust and worries about the reliability of internet banking even the e-security system is good. Furthermore, clients lack of confidence and trust on the e-security is the main obstacle prevent e-banking is being developed further. As William Pitt, the eighteenth century British statesman once said, confidence is a plant of slow growth. 2.3 Customer Satisfaction and Loyalty towards Internet Banking. For offline environments, quality of services is a key determinant of customer satisfaction and customer loyalty (Caruana, 2002; Cronin and Taylor, 1992; Kelley and Davis, 1994; Parasuraman et al., 1988). The quality of services delivered through internet has develop wisely and significant success since the services accepted by clients. Moreover, Fassnacht and Kose (2007) found that electronic service quality had an important role in building customer trust. Customer is important in providing the level of satisfaction over electronic service quality. Their past experience is one of the factors that influence their rating and satisfaction on electronic service quality. Understanding customer requirements and meeting their demands and expectations is becoming a challenge (Shailey et al., 2003). But some users feel that internet is not useful even though its ease of use eventually lose interest in using Internet banking. Nexhmi et al. (2003) stated that clients satisfaction will have a role in development but a more important element is to maintain close bank-customer relationship. Overall customer satisfaction with the bank will be directly related to the level of trust within the relationship.

Exhaust EmissionsTask 3 P4Petrol and diesel engines work in slightly :: Design and Technology

Exhaust EmissionsTask 3 P4Petrol and diesel engines work in slightly different ways and burn different fuels, so they produce different exhausts Petrol and diesel engines work in slightly different ways and burn different fuels, so they produce different exhausts. Compared with petrol engines, diesel engines produce smaller amounts of unburnt and partially burnt fuel but can produce more nitrogen oxides and large amounts of smoke. These particles consist of soot, hydrocarbons, sulphur-based chemicals and volatile organic compounds. Heavy duty diesel vehicles, such as trucks, can be very polluting because they produce large amounts of particulates and nitrogen oxides. Diesel exhaust has also been shown to be a probable cause of cancer. WHAT ARE DIESEL ENGINE EXHAUST EMISSIONS? Cold Start Emissions - Starting and driving a vehicle the first few minute’s results in higher emissions because the emissions control equipment has not yet reached its optimal operating temperature. Running Emissions - Pollutants are emitted from the vehicle's exhaust during driving and idling after the vehicle is warmed up. Diesel engine exhaust emissions are a mixture of gases, vapors, liquid aerosols and substances made up of particles. They contain the products of combustion including: * carbon * nitrogen * water * carbon monoxide * aldehydes * nitrogen dioxide * sulphur dioxide * Polycyclic aromatic hydrocarbons The carbon particle or soot content varies from 60% to 80% depending on the fuel used and the type of engine. Most of the contaminants are adsorbed onto the soot. Petrol engines produce more carbon monoxide but much less soot than diesel engines. WHAT FACTORS AFFECT THE COMPOSITION OF DIESEL FUMES? * the quality of diesel fuel used; * the type of engine, e.g. standard, turbo or injector; * the state of engine tuning; * the fuel pump setting; * the workload demand on the engine; * the engine temperature; * Whether the engine has been regularly maintained. WHAT DOES THE COLOUR OF THE SMOKE PRODUCED INDICATE? Smoke is the product of combustion. Vehicles at a workplace may produce three kinds of smoke, two of which indicate engine problems. The three types are: * Blue smoke (mainly oil and unburnt fuel). This indicates that the vehicle has been poorly serviced and/or a tuned engine * Black smoke (soot, oil and unburnt fuel). This indicates there is a mechanical fault with the engine * White smoke (water droplets and unburnt fuel) which is produced when the engine is started from cold and disappears when the engine warms up Exhaust fumes are just one of the ways CO2 adds to climate change Not only do vehicles cause localised air pollution, they are also responsible for a large proportion of greenhouse gas emissions.

The Difference Between Moroccan and French Media

Otmane Barakat AWT1003 07 Tuesday 30th, 2012 Moroccan and French Media â€Å"Whoever controls the media controls the minds†, said Jim Morrison. The media has definitely marked the current generation as it has an enormous power and effect on the nations. Nowadays, the media affects the way the audience thinks and behaves more than it has ever done. Enhanced by the technological advancement, especially the rise of Internet, the link between mass media and the public opinion has begun to change to become similar around the world.Moroccan and French media systems are not different from the others as their similarities are displayed in the fact that they are both using high technology facilities, incite violence, and ran by the government. To get started, the first thing in common between the Moroccan and French media is their wise use of highly-advanced communication facilities. Even though Morocco is a thirdworld country, it has been using communication technology since the end o f the last century.Telephone, telegraph, radio, and television services were available at that time; there were about 1. 3 million mainline telephones, about 120,000 cell phones, and 22AM/ 7 FM radio stations. In 2000, these communication facilities had witnessed an enormous growth as Morocco had the disposal of 243 radio stations, eight Internet providers and 166 television sets for every 1000 people. Nowadays, Morocco has over 21 million cell phones, 6 million television receivers, 8 million radio and internet users.Obviously, the media has made a clever use out of the telecommunication advancement since the storage and transmission of information has become easier than never. For instance, news corporations are offering stream-feeding news reports by emails, call centers, or text messages caring more about the gain than the information itself. Likewise, the French do not prefer to read as they are cited only for 164 adult readers out of every 1000. Further, they are very practica l people trying to make the best use out of technology just like any other developed country.In fact, France secures 60 million cell phone, 34 million television receivers, 55 million radio sets and 45 million internet users that earnestly serve the media. Furthermore, during the past ten years, the French population’s use of internet has increased from 14. 4% to 68. 9% according to the IWS (Internet World Stats) center argues. As an illustration, France has more than 20 news TV networks, 30 news radio stations, and 100 news websites.All in all, Moroccan and French media systems are making a good use out of the telecommunication advancement as it is the most practical way to communicate information with the people even though it may provoke violent behaviors. Media can be harmful to its consumers, especially for children as it incites violent and aggressive behaviors in both Morocco and France. The media has always been possibly deleterious as it is becoming more aggressive, rebellious, and immoral in Morocco.There used to be a time when tears used to stream down people's cheeks when they saw someone dying; however, nowadays, people have got ice cold watching the news in which violent and bloody material is transmitted. The media is desensitizing the humanity. Similarly, in France, news broadcasts are becoming more and more inhuman by showing beat up, injured, or slaughtered mothers and their children. As both Moroccan and French people are consuming these sequences, they are becoming gradually violent, their humanity is slowly fading away, and their conscience is becoming more and more silent.To sum up, the broadcasting of savage and inhuman sequences on media instruments incites an aggressive and inhuman aspect in the person; consequently, he becomes closer to becoming a toy than a freewill individual. Nowadays, the government’s shadows are able to reach anything it aims including the fourth estate. The Moroccan media is mainly run by corporati ons that are either semi or fully governmental. The government has shown interest into taking over the media as it is the perfect instrument for social control.In a critical period, the North of Morocco was against the late king Hassan II, the Sahara was still a contested territory, and the people were against the new and current king. With the appearance of the media, Morocco has been able to contain the fury of the people by spoon-feeding them what they needed to hear. As an illustration, the Moroccan people were experiencing their first interaction with the mystery box — also known as television in western countries — They were under the brainwash.Equally, France’s media is mainly being ran by government as it serves its own aims through telling the people what and what not to think. Governments have been facing difficulties lately as the people became more aware of their rights and privileges; therefore, the main objective of running the media has become thr eatened. Swaying people’s opinion nowadays is no longer easy. To conclude, both Moroccan and French media are being ran by the government as it is essential for them to tell the people what to think and believe.In the final analysis, when it comes to media, Morocco and France are similar. Both of the two countries use highly advanced telecommunication facilities. Further, they are both inciting violence through communicating provoking and aggressive material. Finally, Moroccan and French media are both run by the government as it needs to make sure it controls the people’s curiosity. It is sad to see how the fourth estate is negatively influencing the fate of humans and nations as they are nothing but toys in the big political game.

Selected Quotes From The Hobbit by J.R.R. Tolkien

Selected Quotes From The Hobbit by J.R.R. Tolkien The Hobbit is a book by J.R.R. Tolkien, a famous Oxford professor, essayist and writer, published in 1937. The story centers on Bilbo Baggins, a hobbit who is caught up in a grand adventure. Here are a few quotes from The Hobbit.   Adventure Baggins quest takes him from a quiet, rural life to more dangerous territory to try to win a share of a great treasure guarded by Smaug the dragon. Along the way, he meets, confronts and is helped by a cast of characters, both good and bad. I am looking for someone to share in an adventure that I am arranging, and its very difficult to find anyone.  - Chapter 1I should think so in these parts! We are plain quiet folk and have no use for adventures. Nasty disturbing uncomfortable things! Make you late for dinner!  - Chapter 1Also, I should like to know about risks, out-of-pocket expenses, time required and remuneration, and so forth by which he meant: What am I going to get out of it? and am I going to come back alive.  - Chapter 1There is nothing like looking, if you want to find something.  - Chapter 4 The Golden Treasure Baggins is trying to help  Thorin Oakenshield, the head of a band of dwarves. This group used to inhabit Lonely Mountain until Smaug the dragon pillaged the dwarvish kingdom, then ruled by Thorins grandfather, and took the treasure. Far over the misty mountains cold / To dungeons deep and caverns old / We must away ere break of day / To seek the pale enchanted gold.  - Chapter 1Some sang too that Thror and Thrain would come back one day and gold would flow in rivers, through the mountain-gates, and all that land would be filled with new song and new laughter. But this pleasant legend did not much affect their daily business.  - Chapter 10 The Ring Baggins is initially more of a hindrance than help on the quest until he finds a magical ring that allows him to become invisible. He guessed as well as he could, and crawled along for a good way, till suddenly his hand met what felt like a tiny ring of cold metal lying on the floor of the tunnel. It was a turning point in his career, but he did not know it. He put the ring in his pocket almost without thinking; certainly it did not seem of any particular use at the moment.  - Chapter 5 BilboBaggins Baggins lived a life of quiet- though sparse- comfort ​until he was called upon to start his quest. In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort. - Chapter 1​Chip the glasses and crack the plates! / Blunt the knives and bend the forks! / Thats what Bilbo Baggins hates.  - Chapter 1 Monstrous Characters Tolkien based many of the characters Baggins encounters on fairy tales such as Grimms fairy tales and Snow White. Trolls are slow in the uptake, and mighty suspicious about anything new to them.  - Chapter 2It does not do to leave a live dragon out of your calculations, if you live near him. Dragons may not have much real use for all their wealth, but they know it to an ounce as a rule, especially after long possession; and Smaug was no exception.  - Chapter 12

Free Essays on Revisited

Can’t Buy Me Love The depression was an era of extremes. A person was more than likely extremely poor, or in the lucky upper 1% that was extremely wealthy. The middle class was virtually not existent. All of these income groups, including those characterized in our three stories, wanted money because it supposedly brought happiness, but were actually struggling to cling to the intangible, unreachable feeling of love. If money leads to love, Dexter Green has bought it a thousand times over. He wanted not association with the glittering things and glittering people [but] the glittering things themselves" even if they come in the shape of an object, a person, a house, a manner, or as simple as a life (Fitzgerald Dreams 58). He is still the "proud, desirous little boy" of his youth (Dreams 64). This reincarnation of the Victorian gilded age reinstates the fact those things that look of worth might really be empty of value inside. This glittering hollowed thing for Dexter Green appears as Judy Jones. He wa nts her; he longs for her because he has everything else. "Often he reached out for the best without knowing why he wanted it;" just another trophy on his shelf, and seemingly the gift one might give a person who has everything (Dreams 58). He is desperate for the lifestyle, the glittering things, and belonging. Judy, herself, is a symbol of wealth and to men, the ideal of love. She has proper breeding, incredible beauty, popularity, and above of all, lots of money. Though she is what men want to use as an example of love, she can not love. Rather, she is merely the idea of love and evidently the irony of love. She has no human capacity for it for she is only playing the game to prove that she can "[make] men conscious to the highest degree of her physical loveliness" and make them fall in love with her in an instant (Dreams 65). Judy had fun with men and "was entertained only by the gratification of her desires and by the direct exerci... Free Essays on Revisited Free Essays on Revisited Can’t Buy Me Love The depression was an era of extremes. A person was more than likely extremely poor, or in the lucky upper 1% that was extremely wealthy. The middle class was virtually not existent. All of these income groups, including those characterized in our three stories, wanted money because it supposedly brought happiness, but were actually struggling to cling to the intangible, unreachable feeling of love. If money leads to love, Dexter Green has bought it a thousand times over. He wanted not association with the glittering things and glittering people [but] the glittering things themselves" even if they come in the shape of an object, a person, a house, a manner, or as simple as a life (Fitzgerald Dreams 58). He is still the "proud, desirous little boy" of his youth (Dreams 64). This reincarnation of the Victorian gilded age reinstates the fact those things that look of worth might really be empty of value inside. This glittering hollowed thing for Dexter Green appears as Judy Jones. He wa nts her; he longs for her because he has everything else. "Often he reached out for the best without knowing why he wanted it;" just another trophy on his shelf, and seemingly the gift one might give a person who has everything (Dreams 58). He is desperate for the lifestyle, the glittering things, and belonging. Judy, herself, is a symbol of wealth and to men, the ideal of love. She has proper breeding, incredible beauty, popularity, and above of all, lots of money. Though she is what men want to use as an example of love, she can not love. Rather, she is merely the idea of love and evidently the irony of love. She has no human capacity for it for she is only playing the game to prove that she can "[make] men conscious to the highest degree of her physical loveliness" and make them fall in love with her in an instant (Dreams 65). Judy had fun with men and "was entertained only by the gratification of her desires and by the direct exerci...

Critically contrast the behaviourist approach to psychology with the Essay

Critically contrast the behaviourist approach to psychology with the cognitive approach. You should refer to primary sources w - Essay Example Along with some similarities, there are fundamental contrasts of the behavioral and the cognitive approaches to psychology. First of all, both psychological schools follow different points of view as for the subject of psychological science. Behaviorists consider person’s behavior,  reflected in  the available  objective  observation of  physical processes, as  the only subject of  psychology.  Ã‚   Mental processes, as factors influencing behavior, are not taken into consideration by the behavioral concept. Hempel (1949), for example, claims that â€Å"all psychological statements †¦ are translatable into statements that do not involve psychological concepts,† but only concepts for physical behavior (p. 18). The behavioral theory assumes that after birth all human beings are similar. Thus, the formation of personality is greatly related to the surrounding environment, which is to shape and bring up a future individual. â€Å"Give me a dozen health y infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select†. (John Watson, 1930, p. ... avior, cognitive psychology focuses on internal considerations such as patterns of thoughts, obsessive preoccupations, or the manifest content of one's  dreams. The cognitive approach views the processes of thinking and cognition as the determinant of human behavior. Cognition is the act or process of knowing. It refers to the mental processes of an individual and includes attention, perception, memory, reasoning, judgment, imaging, thinking, and speech. Cognitive psychology states that human behavior is not merely the product of interaction with outward reality. It explicitly acknowledges the existence of internal mental states (such as  belief,  desire  and  motivation), â€Å"Not stimuli and responses, not overtly observable behavior, not biological drives and their transformation, but meaning†¦by adding a little  mentalism  to it.   It focused on the symbolic activities that human beings employed in constructing and making sense not only of the world, but of themselves.† (Jerome Bruner, 1990, p.  2) The cognitive  approach spread  also  to  the study  of emotional and   motivational  areas of  personality. In fact, the behavioral approach is based on the mechanistic materialism, considering human consciousness as an artificial analogue of religious notion of ‘soul’ or ‘spirit’, and it is absolutely rejected by behaviorists. Mental processes also seem mostly as some concomitant inner factors, which are not included in the causal relationships between an individual and actuality.   Only in the world of physical phenomena there are causal links, through which one of the events serves as a reason for another one, being its consequence.  From this point of view, the relationship of stimulus and response (S - R) is accepted as the basic mechanism of the

Advertisment Essay Example | Topics and Well Written Essays - 250 words - 1

Advertisment - Essay Example But one finds this appropriate because the picture really says it all. The paragraph below is just additional information to emphasize the message the advertisement wants to convey. The advertiser wants to persuade those who will see the advertisement that cigarette smoking does not have to be manly. As written in the paragraph below, it is an expression for one’s love for pretty things (Lindstrom). Additional information is given in the paragraph stating that the cigarette is also available in menthol (Lindstrom). The messages in the print advertisement are arranged in such a way that the most important message that the advertiser wants to convey is presented first. The use of big letters in the statement, â€Å"Farewell to ugly cigarette. Smoke pretty.eve.† is very fitting (Lindstrom). The prominent picture of the pack of cigarettes also contributes to the message that the advertiser wants to put across his audience. On the whole, one thinks that the print advertisement is very effective in capturing the attention of its market. Even without the paragraph below the picture, the readers have already understood and absorbed the message. The advertiser has achieved his goal. Eve Filter Cigarettes. Advertisement. Lindstrom, Andrew. "50 inspiring vintage advertisements." 30 September 2008. wellmedicated.com. Web. 12 March 2013